Customised dashbards visually tracking, and displaying key performance metrics of the health of the business or customer base.

Power BI or Tableau

Customised solutions based on a range of approaches to explore and investigate past behaviour to gain insights and drive business objectives.

From simple exploratory analysis through to predictive modelling and machine learning.

Using Python/SAS/R to build the likes of propensity models, segmentation, or market basket analysis

Key to data-driven marketing is being relevant to your audience. To understand the customer base there are a number of approaches depending on the business objectives. Behavioral segmentations could look like RFM, rules based, LTV or k-means.